In Oporajita
Our Role in Oporajita
Inspire women garment workers to take active roles in technology and management. We identify and tackle the social and environmental barriers that hold them back — spreading the message that women are as capable as men in technical and managerial roles.
Activities & Impact
Communication That Changes Minds
A campaign across every channel — reframing what women garment workers can be.
1
KAP Study
Mixed methodGarment workersFamiliesEmployersCommunity
2
Endline Survey
Measures overall project impact
3
TV Drama Serial
6 episodesChallenges negative gender norms
4
TV Spot
40 seconds'Slice of life'Celebrates women's competence
5
TV Talk Show
10 episodesWomen in tech & leadership
6
Video Documentary
10–12 minA woman's true story in ICT
7
Animated Video
Fun & lightBarriers to women's leadership
8
Radio Drama
16 episodes5 stations20 listening groups
9
Billboard & Bus Ads
3 billboards, 6 months3 branded buses
10
Poster
20,000 prints
11
Social Media
FacebookYouTubeInstagramTikTok
12
Folk Music Video
Edutainment jingle10 community dialogues
In Pictures
Moments from the Field.
